Nintendo To Hit Mobile Platform

Nintendo and DeNa Join Forces

Anyone who has ever felt the desire to be able to play Mario, Zelda or other members of the Nintendo star line up whilst on the bus, train, or even on the toilet is in luck. After an announcement last week Nintendo revealed plans to begin development of games for smart phones.

This came as rather surprising news as it seemed beforehand that the company had no intention of reaching out to the mobile market. In an interview with Time, Nintendo CEO Satoru Iwata says that the reason for this was that;

“In the digital world, content has the tendency to lose value, and especially on smart devices, we recognize that it is challenging to maintain the value of our content. It is because of this recognition that we have maintained our careful stance.”

 However Iwata claimed that this did not stop them from trying and they have been continuously considering how to get around this issue and, it would appear, they’ve found a way. According to Iwata that they have “finally found solutions to the problems we identified”, what those solutions may be, we will just have to wait and see. And for anyone who might be worried that Nintendo will simply port their currently existing games onto a mobile platform putting the quality in jeopardy you can rest at ease, as in the interview Iwata makes it clear that Nintendo will “develop brand new software which perfectly matches the play style and control mechanisms of smart devices.”

It seems one of the factors that has made all this possible is Nintendo’s new found friendship with popular Japanese mobile gaming company DeNa, who have purportedly played “a key role” in the discovery of the aforementioned solutions. Finally when it comes to the question of payment for these new games, Iwata and the company appear to be as of yet undecided, although it appears to be narrowed down to several options, the one which Iwata mentions several times being a “free-to-start model”, however this does not seem to be set in stone.

Iwata even goes as far as to say that Nintendo will not take the risk of choosing any payment option that may damage the companies brand image and that it’s far more important to the company to have the games available to as many players world-wide rather than ones that make the most money.

It seems it’s only a matter of time before Mario "Jumpman" Mario and friends are going to be bouncing across our mobile screens to save the day.

Written By: Oli Dale
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